Description
From the Introduction to TV News 3.0
The world of television news is endlessly fascinating. From its origins when the entire family crowded together at a fixed time each evening to watch bulletins from one or two broadcasters to today’s intense 24/7, always-connected, multi-screen, multiple-provider world, news has never been more intense or more instant. In such a hyper-competitive environment, the battle to get breaking news on screens first means that the journalists who produce the content are under unremitting pressure.
Managing a TV news business in this day and age has never been more challenging. In its first incarnation, TV news was a comparatively sedate affair; newsrooms were geared up to produce just one or, at most, two 30-minute programmes a day. When Britain’s BBC launched its TV news in July 1954, the first bulletin did not even use moving film, consisting of a series of still photographs and maps – with the newsreader heard but not seen on screen. It was only the emergence of a rival service, Independent Television News (ITN), in 1955 that compelled the BBC to rethink its approach.
Serat Ali –
Much inspired by just taking Outlines in mind.That will Be amazing experience to read throughly.i Just Request to Respected Sir Zafar Siddique sb to Lauch this book in PAKISTAN. i will be very thank full to you…Thanks for writing a guiding book for Media students as I’m studying mass Communication. That Book will Surely Helpfull for us
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