TV News 3.0
An insider’s guide to launching and running news channels in the digital age … the book the whole industry is talking about…
You will learn:
- How to hire great people to help make your TV business dream happen
- How to write a compelling business plan that will make investors back your venture
- How to raise tens of millions of pounds in investment – and from whom
- What it takes to make great TV news stories and programmes
- How to avoid the mistakes I made and…
- The three essential attributes every TV news channel needs to prosper.
Purchasing outside the UK?
The print book is only for sale to UK customers at this site. If you are anywhere else, please purchase through Amazon.
From the Introduction to TV News 3.0
The world of television news is endlessly fascinating. From its origins when the entire family crowded together at a fixed time each evening to watch bulletins from one or two broadcasters to today’s intense 24/7, always-connected, multi-screen, multiple-provider world, news has never been more intense or more instant. In such a hyper-competitive environment, the battle to get breaking news on screens first means that the journalists who produce the content are under unremitting pressure.
Managing a TV news business in this day and age has never been more challenging. In its first incarnation, TV news was a comparatively sedate affair; newsrooms were geared up to produce just one or, at most, two 30-minute programmes a day. When Britain’s BBC launched its TV news in July 1954, the first bulletin did not even use moving film, consisting of a series of still photographs and maps - with the newsreader heard but not seen on screen. It was only the emergence of a rival service, Independent Television News (ITN), in 1955 that compelled the BBC to rethink its approach.