About the Author Zafar Siddiqi

A pioneer of 24-hour television news

Before embarking on his journey to become one of the world’s most successful 24-hour TV news moguls, Zafar Siddiqi was an accountant with KPMG for 16 years, initially as a partner and later as the Managing Director of one of its consultancy practices. He left the world of spreadsheets in the mid-1990s, having spotted an opportunity to launch a TV production house in his native Pakistan specialising in providing business programmes to overseas broadcasters.

A few years later, he saw the chance to start a CNBC business network across 18 countries in the Middle East, the first international brand to broadcast in Arabic. This was quickly followed by his establishing similar networks across 39 countries in Africa, and in Pakistan. Later, he started Samaa TV in Karachi, a 24-hour news and current affairs channel.

When he’s not busy with his day job, you are likely to find him at a cricket ground somewhere around the world, supporting his beloved Pakistan team.


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